CAPTIVATING

CONTENT WRITING

For new and established businesses in Toronto and beyond

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Blog
Writing

A well-executed blog captivates your audience, addresses their burning questions, engages them, and gains their trust.

Website
Copywriting

A powerful website copy clearly articulates the essence of your business and sets you apart from competitors immediately.

Social Media
Management

Strategic social media presence builds your brand's credibility in your audience's eyes and extends your reach exponentially.

Email
Copywriting

A perfectly-crafted email commands attention, entices the recipient to open it, and stands out among the sea of other emails. 

WHY CONTENT IS CRITICAL TO YOUR BUSINESS

Well, content on its own is just content. When you use content with purpose, your content works for you - educates and engages your audience, gaining their trust. People do business with people they trust.

Producing great content is not easy, it’s true. But it’s also not rocket science. I'll show you how. Here is a free guide full of ready-to-use content ideas for your business, with examples. This is  free content that you can start posting today - for every single day for the next 3.5 months.

who am i?

Hi, I'm Masha...
The words expert, coffee connoisseur,
and the face behind Content Vertical.
I write words that sell.

LET'S WORK TOGETHER

My process is simple, flexible, and as collaborative as you’d like it to be. My goal is to help you grow your business and free up your time.

1. ONE HOUR STRATEGY CALL

We’ll discuss your brand and target audience, define your unique value to the world, and set measurable goals.

2. PLAN OF ACTION

Once we determine your goals, you will select the level of service  that fits your budget and needs. We can also create a custom plan.

3. CONTENT DEVELOPMENT

Depending on the type of service, I will deliver your monthly content and publish to your social channels.

4. REPORTING

With a social media monthly content development plan, I will send analytics reports that’ll allow us to monitor, analyze results and adjust accordingly.

FEATURED BLOG POSTS

Get weekly tips on how to write better content, come up with great ideas and generate more leads.

Copywriting service

10 SIGNS YOU NEED TO HIRE A COPYWRITER

Professional copywriter will tap into your brand and find the right words to connect with your audience. Here ...
Powerful headlines for blogs

NEVER WRITE A BAD HEADLINE AGAIN

Here are 5 tips to turn mediocre to attention-grabbing headlines. No matter how good your blog or social ...
content marketing in the eyes of customers

WHAT’S CONTENT MARKETING IN THE EYES OF YOUR CUSTOMERS?

Content marketing is the new form of marketing. Well, it’s not so much new, but it’s the new ...
blog importance for your business

HOW TO EXPLAIN WHAT BUSINESS BLOG IS IF YOU AREN’T A MARKETER

A guide to business blog benefits using non-marketing language. Anytime I talk to new clients, friends and family ...
social media for business

SOCIAL MEDIA MANAGEMENT FOR YOUR BUSINESS – SIMPLIFIED

Tips, tricks and shortcuts on how to manage your business social media accounts. And do that more effectively, ...
write great about us page

ABOUT US PAGE: BLAH TO BOOYAH

Your About Us page is one of the most important and visited pages on your website. People that ...

Ready to get started?

Get in touch today to schedule a free 20 minute consultation customized for your business.