CONTENT WRITING: here's why your business needs it
Because in today's market it's a non-negotiable. I know that you're busy running a business. You don't have the time for content writing. But writing and publishing great content - content marketing - is a new standard. Your competitors are doing it. Your prospects are expecting it. So how do we do it? You are an expert in your field. I'm an expert in mine. Together - we can grow your brand exponentially.
THIS IS HOW YOUR CLIENTS FIND YOU
You still think you can attract new clients with Facebook or Instagram ads? C'mon, your clients are smarter than that. They aren't responding to salesy, in-your-face type of messaging anymore. They can smell an ad from a mile away. So can you, right? What they do respond to is engaging, conversational content that sounds human. In fact, they are looking for it....without any prompts.
Your website is your #1 employee - selling your brand on your behalf 24/7. Does yours do that - attracting your ideal clients?
Your clients should be able to find your business on their own. Writing engaging blogs makes this happen.
You can grow your business exponentially with a strong online presence. Content tailored to your clients is key.
WHAT MAKES ME A CONTENT EXPERT?
Why coffee, of course. Actually, strong coffee is a must but the rest is a blend of great writing, in-depth understanding of what makes people buy and almost two decades in marketing. As a published author and marketer, I have worked for the biggest multinational players like KPMG, Deloitte, and OpenText. And in that time, I learned how to win clients over, leverage the psychology of persuasion through copywriting, and put it all in the words that sell.
"I hired Masha to write a bio for me. I needed someone to take all my various skills and background and write with concision. She blew me away! With only a short consultation, she wrote about me like she knew me all my life. Not only that, my bio reads as someone who is approachable but also an expert in my field. She is worth the investment and I will definitely be hiring again in the near future."
Why the name “Content Vertical”?
A couple of reasons.
One. My name is Masha Koyen and if I named my business after me - people would end up calling me MaRsha. I mean, Starbucks has been doing that for years but why add fuel to the fire.
Two. Vertical means niche, specialty. My specialty is content. I am an expert in the content field. I live and breath content in the form of copywriting, from strategy to execution.
So if you need a killer website copy, blogs that people want to read, social posts that people want to share, go with the expert that specializes in the field.