Want to make it rain? I can help. If you're busy running a business, you don't have the time to write content. But writing and publishing great content is a non-negotiable in today's market. Your competitors are doing it, so should you! But you already knew that. So how do we do it? You are an expert in your field. I'm an expert in mine. Together, we can make it rain.
Today's marketing is dramatically different from the way it was before. Your clients aren't responding to salesy, in-your-face type of messaging. Today, they are smart. What they do respond to is engaging conversational content that sounds human.
Your website is your #1 employee - selling your brand on your behalf 24/7. Does yours do that - attracting your ideal clients?
Rather than always selling, you want your clients to find your business on their own. Writing engaging blogs makes this happen.
A strong online presence is key to success. With copy tailored to your clients, your business can grow exponentially.
MY COPYWRITING MAGIC
What makes me an expert? Why coffee, of course. Actually, strong coffee is a good motivator but the rest consists of a blend of passion for writing, deep understanding of my clients' needs and almost two decades in marketing. As a published author and marketer, I have worked for the biggest multinational players like KPMG, Deloitte, and OpenText. And in that time, I’ve developed a skill to win clients over, leverage the psychology of persuasion through copywriting, and figured out a way to take what you want to say to clients and put into words that sell.
"I hired Masha to write a bio for me. I needed someone to take all my various skills and background and write with concision. She blew me away! With only a short consultation, she wrote about me like she knew me all my life. Not only that, my bio reads as someone who is approachable but also an expert in my field. She is worth the investment and I will definitely be hiring again in the near future."
Why the name “Content Vertical”?
A couple of reasons.
One. My name is Masha Koyen and if I named my business after me - people would end up calling me MaRsha. I mean, Starbucks has been doing that for years but why add fuel to the fire.
Two. Vertical means niche, specialty. My specialty is content. I am an expert in the content field. I live and breath content in the form of copywriting, from strategy to execution.
So if you need a killer website copy, blogs that people want to read, social posts that people want to share, go with the expert that specializes in the field.