In today's business landscape, it's easy for a business owner to feel completely overwhelmed when buzzwords like SEO, content marketing, and copywriting are tossed around as if everyone is a marketer. Not everyone is, and if you don't know what any of those things mean, that's fine.
What you DO know is that:
You need an industry insider to help you make informed decisions on all things marketing.
You need to have a strong online presence - a great website full of rich valuable content.
You need for clients to find you organically without doing too much legwork.
You need to gain a competitive edge and progressively grow your business.
What makes me an expert?
A blend of passion for writing, fifteen years in marketing, and strong coffee. As a published author and marketer, I have worked for the biggest multinational corporations like KPMG, Deloitte, and OpenText. Throughout this experience, I’ve developed an in-depth understanding of effective ways to reach target audiences, what messages resonate with prospects, how to leverage the psychology of persuasion in content, and how to take what you want to say to clients and put into words that sell.
"I hired Masha to write a bio for me. I needed someone to take all my various skills and background and write with concision. She blew me away! With only a short consultation, she wrote about me like she knew me all my life. Not only that, my bio reads as someone who is approachable but also an expert in my field. She is worth the investment and I will definitely be hiring again in the near future."
Why the name “Content Vertical”?
Well, three reasons.
One. I knew that if called my business by my first and last name - Masha Koyen - people would end up calling me MaRsha. I mean, Starbucks has been doing this for years. (Wait, isn’t her name Marsha? No, it’s Masha.) So then I’d get sick of it and would end up using the abbreviated version MK - but that’s already taken by Michael Kors.
Two. Eventually, I will expand my business and have a bigger team, so I needed a proper name for this establishment.
Three. Vertical means niche, specialty. My specialty is content. I live and breath content, from strategy to execution.
So if you need a killer website copy, blogs that people want to read, social posts that people want to share, and emails that get opened, let’s talk. You can also check out my services page for more information.