Posts by Masha Koyen
7 Biggest Website Mistakes (Tips from PRO Copywriter for Interior Designers)
As a seasoned website copywriter for interior designers, I drink in hundreds of interior design websites every month like a connoisseur savors a fine wine. But let’s be real – not all wines, or in our case, websites, are created equal. I’ve spotted patterns of mistakes that many interior designers make on their websites which…
Read More10 Evergreen Content Ideas for Interior Designers
What is evergreen content and does your interior design business need it? Evergreen content stays fresh and relevant to your target audience year after year with little to no update required…the content you bookmark and come back to time and again. And yes, your interior design business absolutely needs it. Why do you need evergreen…
Read More“SELLING” is not a Dirty Word. Here’s How to Sell Services Online.
Pushy. Devious. Manipulative. Often, we associate these words with people trying to “sell” something to us or, we assume we need to be pushy, devious or manipulative in order to sell something to others. It obviously doesn’t have to be that way if you master the art of selling without actually selling. Ideally, anything you…
Read More5 Steps to a TOTALLY-BOSS Personal Brand that Stands Out
Building a rock-solid personal brand should be at the top of your to-do list this year. And, frankly, any year, if you want to stand out and emerge as your prospective clients’ go-to. As a service-based business owner, you are the product. So, sell yourself. How? Through your personal brand. Here are 5 steps to…
Read MoreThe Ultimate Hack To Growing Your Interior Design Business: Niching Down
To the right customer, a specialist designer is preferred over a generalist designer. Ensuring your ideal clients choose you over your competition because you are an expert in something they care about is the way to go. Niching down helps you with just that. When you want to bring your interior design projects to life,…
Read MoreBlogging: Do People Read Blogs and does your Interior Design Business Need One?
Yes, and yes. The fact that you’re reading this confirms it. But some interior designers and firms roll their eyes at the thought of making blogging an integral part of their marketing blueprint. Because some think blogging is dead. Is blogging really dead though? Keep reading to find out if you should even bother starting…
Read MoreTHIS is the Kind of Marketing you Need in 2022
You know what’s easier than making a first good impression on your prospect? Making a bad one. And your marketing strategy can totally do that. The “one size fits all” marketing trends stopped working a long time ago. Today when everything from food to tech can be personalized, you need to go beyond the bare…
Read MoreThe Ultimate Marketing Blueprint for Interior Design Business
Your passion to create beautiful and functional spaces deserves more than just word of mouth strategy for your interior design business. There has never been a better time to market yourself online because the way businesses operate post-pandemic has changed for good. So, instead of treating marketing as another task on your to-do list, see…
Read More5 Ways to Differentiate your Interior Design Brand
Want to escape sameness? In a sea of businesses that are all claim to have amazing customer service and guaranteed results, most brands and businesses have a tough time getting noticed. Interior designers included. Coming up with a differentiation strategy is soooo important if you want to stand out from your competitors. Do you Need…
Read MoreWhy your Interior Design Business Absolutely Needs Content
Sometimes the world has truths you kind of try to avoid. As an interior designer, one of those truths might just be that in order to market your design business successfully you need to invest time in creating content. I get it. Content is not an easy thing to tackle. It takes time to come…
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