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Niching Down

The Ultimate Hack To Growing Your Interior Design Business: Niching Down

To the right customer, a specialist designer is preferred over a generalist designer. Ensuring your ideal clients choose you over your competition because you are an expert in something they care about is the way to go. Niching down helps you with just that. When you want to bring your interior design projects to life,…

professional copywriter toronto

Hi, I'm Masha

The words expert, coffee connoisseur, and the face behind Content Vertical.

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What's something that you promised yourself to do

What's something that you promised yourself to do last year but still haven't done? Be honest. I think it's so good to acknowledge and accept failures, mistakes, and slips. Maybe admitting it publically may be THE accountability that I actually need. Here are three things that I'm sooo behind on.😢 # 1
👎I still haven't rewritten my website copy. My business has changed dramatically, including my entire process for research and writing but the messaging hasn't changed in over 4 years😮. While being busy with client work is a good enough excuse - I know for a fact I'm missing out on some amazing opportunities. 🤫In fact...true story...I lost a speaking spot on an interior design podcast ONLY because my messaging was outdated and didn't reflect what I do today. What?! Yep. # 2
👎I am still not working out regularly, at least 3 days a week. This one is huge as far as the impact on my health - esp knowing that daily activity can dramatically help with my chronic migraines. It's still an afterthought and never a priority.😮 # 3
👎Perpetually poor diet. I made a promise to myself last year (and the year before, and the year before that) that I'll be eating more veggies and salads specifically daily. Still ain't happening😢. Why can't I get my shit together? What about you? What's something you said you'd do last year but still haven't done? Let's hold each other accountable. Declare it today and take a baby step each day. Comment below with your thing and if you feel like it - make a commitment right here and right now.. I dare you.

Let's expose the hidden mistakes that may be stand

Let's expose the hidden mistakes that may be standing between you and a successful interior design business. Some you probably already know...some might be a suprise.. BTW, I'm also sharing solutions for each of the mistakes.👉

Think of your website like it’s your virtual des

Think of your website like it’s your virtual design studio, where potential clients step in to get a taste of your design expertise. But here's the twist: it's not just the stunning visuals that leave a lasting impression, but the power of words that accompany them. Here's why proper website copywriting is your secret weapon to elevating your business to the next level. ✨ Embrace your unique style: Let's face it, cookie-cutter templates or "meh" kinda copy won't do justice to your one-of-a-kind design approach. Through carefully crafted copy, you can infuse your website with your authentic voice, capturing your style, personality, and that special "je ne sais quoi" that makes you stand out. ✨ Forge unbreakable connections: Dive deep into your audience's minds and hearts, uncovering their deepest desires and secret cravings. That's what my research-driven copywriting process - REVEAL - is all about! it's meant to help you forge unbreakable connections. ✨ Build a tower of trust: Arm yourself with insights on your competitors, understand what makes you truly stand out, and build an unshakable fortress of trust with your audience. Trust is the foundation of success! ✨ Attract raving fans: With a dash of strategic research and a pinch of creative genius, your website copy can mesmerize, ntice and encourage people to act - all at the same time. Want to chat? Book your discovery call today so I can help you transform your online presence and attract dreamiest clients! p.s. I am now booking for💥 SEPTEMBER!💥 #WebsiteCopywriting #InteriorDesignSuccess #ResearchDrivenCopy #BookYourDiscoveryCall #interiordesign #interiordesignmarketing #interiordesigner #contentwriting #copywriting

So excited to be teaching a workshop for @business

So excited to be teaching a workshop for @businessofhome community in two weeks. If you haven't registered, definitely do! Or better yet, become a insider and get access to workshops and so much more. Here's what you'll learn during the workshop: 🔥How to structure your core pages of your website for your interior design business 🔥Tips on writing persuasive and engaging copy that grabs website visitors' attention 🔥Optimizing your content for user experience Registration link in stories! #businessofdesign #interiordesignbusiness #interiordesignmarketing #copywriting #contentwriting #contenttips #copywritingtips #contentwriter #copywriter #marketingtips

🎉🎈 I'm popping the confetti, while sipping o

🎉🎈 I'm popping the confetti, while sipping on my earl grey bubble tea, and doing a happy dance! My client Kendal Cavalieri has officially RE-launched her new website! 🥳✨ Loved working with Kendal heping her with ALLLLLLL things web messaging for this functionality-obsessed kitchen and bath pro from NY! Step into her world (a.k.a. scroll to the left) to check out a few of her pages💫💕 Wanna visit the website? Here you go: kendalcavalieridesign.com

Did you you know that websites that have an FAQ pa

Did you you know that websites that have an FAQ page experience up to 30% increase in conversions vs those that don't? And did you also know that 63% of online consumers are more likely to make a purchase (or take an action) from a website that has an informative FAQ section? Got FAQs on your website? Run, don't walk, if you don't. FAQs help you to:
🔥 build trust and credibility
🔥 showcase your expertise
🔥 improve user experience
🔥 rank higher in search engines (hello, SEO!) Check out the carousel for some ideas of NOT so frequently asked questions because, let's face it, we're a little tired of seeing the same old same old. p.s. the job of your website, and an FAQs page in particular, is not only to address your audience's questions, but also ANTICIPATE them.

It’s so easy to take what other interior designe

It’s so easy to take what other interior designers have on their websites and replicate a similar idea on your own. Not word for word, but similar enough that it just looks, feels, and sounds kind of the same. Like if I had 15 tabs open on my screen - I mean who doesn't have 15 tabs open at any given time 😂 - I wouldn’t be able to tell ABC Interiors is different from XYZ Interiors. Yet many service providers, including designers, copy someone else’s words all the time😢. Some have even admitted that to me during the discovery call😮. No worries, I don’t judge😌cuz I know that they do that because writing authentic, engaging, and effective copy is harddddddd😢. So instead they copy the words or the concept from someone else, and fail to differentiate their business🥹. 🫣They blend in in a sea of sameness.
🫣They fail to highlight and celebrate their story.
🫣And most importantly, their ideal client DOES NOT STAND A CHANCE at remembering who they are or what’s so special about them as a designer. The consequences of copying what others are doing are detrimental to interior designers. 🔥Want to stand out instead? As a copywriter for interior designers, I use my signature REVEAL framework to write strategic copy that connects and engages your ideal clients, and sounds NOTHING like your competitors. DM me to get started.

Would you ever decorate a room without measuring i

Would you ever decorate a room without measuring it first? You'd never.

An elegant, subtle, and beautifully minimalistic w

Done with blending in? Feeling like your website s

Hard to believe but today marks 26 years since my

Hard to believe but today marks 26 years since my family and I arrived to Canada on May 8th in 1997. What a journey it’s been so far and I’m so thankful for every experience and opportunity that I got here and all the people I’ve met over the years❤️

#webcopyaudit - wish this reel was longer than 90

#webcopyaudit - wish this reel was longer than 90 seconds 🥹as it cut me on one of the most interesting bit. Here’s what I talked about and (didn’t) about @casavilora beautiful website. 🔥Social proof bar - so powerful to help gain trust
🔥Highlighting your differentiator across your website
🔥Featuring your blog in a way that actually compels your audience to click subscribe and read more. Veronica did it really well by tapping into her audience’s mindset from the very first line in the intro… #tone #toneofvoice #brandtone #brandvoice #brandidentity #copywriting #copywriter #copywriters #contentstrategy #interiordesigner #interiordesigbusiness #interiordesignmarketing #businesswriting #buildersmarketing #marketingstrategy #websitecopy #websitecontent #websitecopywriter #webdesign #webdesigner #copywriting #copywriter #contentstrategy #websitedesign #websitemessaging #websitecontent #websitecontentwriter #websitecontentwriting #interiordesign #interiordesigner #marketingfordesigners #interiordesignbusiness #interiordesignmarketing #copywritersofinstagram

Ever work with clients who don't trust your proces

Ever work with clients who don't trust your process and want to micromanage your work or tell you how to do things?😏 Building trust with these types of clients starts with your website copy. 💻 Your website should showcase your expertise, process, and past successes. Here are 3 ways to build trust through your website copy: 🌟 Use social proof: Use testimonials to show how your approach has helped clients in the past. This type of social proof is so powerful because it lets potential clients see REAL-world examples of your work. 🏆 Highlight your achievements: Showcasing any awards or accolades you've received can help establish you as an authority in your field. 👩‍🎨 Share your design philosophy: By sharing your approach and process, you can help clients understand the value of your work and feel more confident in your abilities. Well-crafted website copy - the one that’s grounded in research and highlights your strengths and differentiators in a compelling manner - attracts clients who are excited to work with you and trust you to create a space they'll love. ✨ Need help with words for your website? DM me and we can hop on zoom.👉 Currently booking for July🔥

Saturday vibes 😆#interiordesignfun #interiordes

Saturday vibes 😆#interiordesignfun #interiordesignmeme #interiordesign

Photos without words is like texting with your bes

Photos without words is like texting with your bestie without using emojis.. it’s just not the same and doesn’t fully convey the tone and emotion of the conversation 😝

#webcopyaudit - let’s talk social proof - what h

#webcopyaudit - let’s talk social proof - what highlights your credibility and expertise🔥- something @hirschbednerassociates has done amazingly well!

Picture this: a former corporate marketing whiz tu

Picture this: a former corporate marketing whiz turned interior design copywriter. Not the most logical career transition, but here’s why it worked.🎉 🏢 Before I started my business 4 years ago, I spent over 15 years in corporate marketing, working at KPMG, Deloitte, OpenText, and Pearson. I ran national and global marketing campaigns, worked with SEO analysts learning various copy optimization techniques, analyzed data, and produced content, amongst other things. 🤓 🤝 While these are two completely different industries (where I was and where I am now) and completely different jobs, they have a lot in common, like 📌relentless focus on quality
📌producing marketing content that converts and sells
📌liaising with a diverse group of stakeholders in any given marketing campaign
📌perpetual hunt for the one winning idea
📌good mix of amazing projects and challenging ones that make you want to rip your hair out
📌mentorship is everything
📌lots of coffee
📌lots of long nights and overtime 🌟My 3 biggest takeaways from the old job that still apply to my current job: 💡Relationships matter - nurturing connections with people made all the difference for me and I continue to do that in my business 💡Quality over everything else - meticulous attention to detail produces stuff that actually sells 💡Keeping an eye on the bigger picture - understanding the overall business objective and how everything produced aligns with that bigger goal is essential ❓ Got an old job? What are some of your surprising takeaways - even if it's unrelated to what you do today or in a different field? Comment below! 😊 #copywriting #interiordesign #marketing #pastexperience #conversationstarter #copywriter #marketing #goals #quality
#brandidentity #copywriting #copywriter #copywriters #contentstrategy #interiordesigner #interiordesigbusiness #interiordesignmarketing #businesswriting #buildersmarketing

Cuz it’s Friday 😆 . . #interiordesignfun #int

Cuz it’s Friday 😆
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#interiordesignfun #interiordesignhumor #interiordesigner #interiordesign

It's one of the biggest challenges my interior des

It's one of the biggest challenges my interior design clients have - attracting premium clients... Who else is pivoting and leveling up?

#webcopyaudit - do you have a design philosophy pa

#webcopyaudit - do you have a design philosophy page on your website? @jakearnold does and it’s awesome👌Consider adding a page or a section to your website to articulate the thinking process that goes into your designs.
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#tone #toneofvoice #brandtone #brandvoice #brandidentity #copywriting #copywriter #copywriters #contentstrategy #interiordesigner #interiordesigbusiness #interiordesignmarketing #businesswriting #buildersmarketing #marketingstrategy #websitecopy #websitecontent #websitecopywriter #webdesign #webdesigner #copywriting #copywriter #contentstrategy #websitedesign #websitemessaging #websitecontent #websitecontentwriter #websitecontentwriting #interiordesign #interiordesigner #marketingfordesigners #interiordesignbusiness #interiordesignmarketing #copywritersofinstagram

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