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website copywriting for interior designers

7 Biggest Website Mistakes (Tips from PRO Copywriter for Interior Designers)

As a seasoned website copywriter for interior designers, I drink in hundreds of interior design websites every month like a connoisseur savors a fine wine. But let’s be real – not all wines, or in our case, websites, are created equal. I’ve spotted patterns of mistakes that many interior designers make on their websites which…

Interior design marketing

7 Mistakes Interior Designers Make on their Website that Need Fixing Pronto

One small inconvenience on your interior design website and boom you’ve lost your dream client to your competition. With millions of websites, small businesses and brands competing for attention, you just cannot afford to slip up. If you think you’re nailing it with your interior design website, here are 7 mistakes you might be making…

Writing about page

About Page: BLAH to BOOYAH!

Your About Us page is one of the most important and visited pages on your website. People that land on this page are your most engaged audience, because they actually want to learn more about you and what you offer. They didn’t land on About Us page by accident and it wasn’t their entry point…

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Hi, I'm Masha

The words expert, coffee connoisseur, and the face behind Content Vertical.

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Just recorded another podcast with an amazing Cana

Just recorded another podcast with an amazing Canadian🇨🇦 interior designer and a podcast host. And while the topic was all things messaging strategy and designers’ websites, the most interesting conversation happened once we stopped recording🤩… It blows my mind every time I talk to designers how similar our industries are… Copywriters and interior designers are very much alike when it comes to our struggles and pains, ✨not having enough time to market our business, ✨develop new ideas, ✨introduce new products and services, ✨not to mention underpricing (significantly), and so much more! These kind of conversations are my favorite! I feel like that’s what I’m missing in my life - being part of communities of likeminded people and sharing knowledge with each other while learning from others and their experiences. Because when you constantly have these conversations it’s when it gets a lot less lonelier in your job and you feel support👆. Happy Tuesday!❤️

It’s liiiiive🔥it was so much fun chatting wit

It’s liiiiive🔥it was so much fun chatting with @luannnigara about all things interior design website messaging! Thanks to a couple of my clients who already listened to this episode and messaged me to say they loved it! ❤️ And now I’m getting excited to meet LuAnn in person in November 💥 Link to the show in stories 👆

Another completed project🔥🔥🔥 Loving how Z

Another completed project🔥🔥🔥 Loving how Zinnia Design Studio website turned out! Patricia, the creative force behind the Philadelphia-based interior design studio, was a dream to work with! Had so much fun helping her craft all the messaging, including her design philosophy. Did you know..besides website copywriting I also help interior designers articulate their design philosophy? That’s your X factor, btw! And then icing on the cake - had another Patricia from @fancygirldesigns take my words and wrap beautiful design around the words! Dream team✨

Who here self-reflects occasionally? I’m getting

Who here self-reflects occasionally? I’m getting in the habit of regular self-reflection and analysis. It really helps you understand your thoughts, emotions, and behaviour better, so that you can make better decisions, learn from mistakes, and ultimately lead a BETTER life. Here are a couple of my most recent things I reflected on⬇️ 💥 ANALYZE YOUR DATA💥Last night I sat down and looked at my numbers (my lead generation sources). While I knew that most of my leads for my copy business come from referrals.. actually looking at data uncovered sooo much more. Not only are there 5 sources of lead gen, only 3 bring the bulk of my leads, and 2 bring IDEAL clients. So while it’s a little premature to plan for 2024, at least I know where to focus my efforts and investments going forward. 💥 UNPLUG COMPLETELY💥For a day, two, a week. It’s good for your soul, body, and mental state. Every human being needs a break from work, kids and household duties. Don’t check emails. Do what feels good. Surround yourself with people that inspire you. Remove energy drainers. 💥SET SMALL GOALS WITH DEADLINES💥Parkinson's Law rules (i.e. work expands to fill the time you have). One of my projects has been in the works for over a year - it’s not a client related project, it’s a personal project. Cuz I set no deadlines, didn’t break it into smaller chunks, and what did I expect? It’s not even half done. So, the next thing I reflected on is that you have to… 💥TREAT YOURSELF AS A CLIENT💥Give yourself, as much priority as you give to your work. If you don’t, your passion projects and business development initiatives will always be on the back burner. 💥 ASK YOURSELF - DO I NEED IT OR DO I WANT IT?💥This advice came straight from my friend over drinks a few days ago. Such a simple concept and can be applied to anything in life to help you make better decisions. Or in my case, to manage my sweet tooth🧁 I’m asking myself this Q throughout the day and while it’s not 100% working yet, it’s planting the right seeds🌱. P.s. this post took 48 minutes to write cuz I didn’t set a time by which I had to be finished 🤔

Aaaaaand we are live🔥 Loved writing copy for th

Aaaaaand we are live🔥 Loved writing copy for this website project! Susan and Preston of @garlanddesigngroup were a dream team! And @fancygirldesigns is predictably amazing when it comes to web design 💥and it feels so good when your copy is in capable hands.

Today’s going to be intense! Closing the loop on

Today’s going to be intense! Closing the loop on a bunch of projects, setting a few things in motion, parking other things until I come back from my 5-day hiking trip! On one hand, I’m so excited to be going away - it was a very busy summer🔥 but on the other hand, it feels like the busiest time of the year for me with new projects kicking in! But I will be back freshly nspired, recharged, and reenergized next week🔥🔥🔥 Until then, expect a more scenic kinda content 😍

Let's talk about that cushy, cozy, and overly comf

🎯 Speak your ideal clients’ language, solve t

🎯 Speak your ideal clients’ language, solve their problems, win their business! Want to know how to hit that trifecta? It’s this game-changer: Voice of customer research (VOC). 👥💬 Skip guessing games. Voice of customer research is all about gathering authentic insights straight from your clients' mouths. VOC research is a huge part of my process when I write web copy for clients. I dig DEEP with client interviews to find out what your audience wants, needs, and expects from you. 🎤🔍 ✨ Why you, as an interior designer, need it: Many times when I’m interviewing my client’s past clients, I hear things like “It’s like she knew how I wanted my home to look and feel like, before I even knew myself!”. Well….here’s the thing… You didn’t just know! 🧐You did a ton of getting to know your clients🤓. Asked a ton of questions🤓. It didn’t just “instinctively” happen, even though your clients may think you “instinctively” knew. I do the same🤩. I do voice of customer research so I can produce website copy that pulls at your clients' heartstrings… so that they feel as if you know exactly what they want and need. They feel heard and understood.✨ I sprinkle these priceless ✨audience insights ✨(I call it “copy gold”) into your website copy. Result? A site that's not just visually appealing but emotionally resonant. Your clients will think, "She GETS me!" And when you get them, you get their business. 💼🔒 And that’s the magic of aligning your site's language with your customer's inner dialogue through VOC research. 🌟 📩 wanna work together? Click START HERE in my bio if you are ready to transform your website from a pretty face to a revenue-generating machine? Let's chat. 💌

You're a design PRO, but does your website tell th

You're a design PRO, but does your website tell that story as well as it should? Is your website just 'there,' or is it actively bringing you clients? 🤔 Here's the deal: Regular website copy🔽 📌 Tells people what you do
📌 Speaks to everyone (but no one in particular)
📌 Focused on your business
📌 May look great but lacks substance Strategic website copy🔽 🔥 Tells people how you solve their problems
🔥 Rooted in your ideal audience insights
🔥 Connects to a specific kind of prospect emotionally
🔥 Drives action (calls, inquiries, emails, consultations) I specialize in strategic website copywriting tailored for Interior Designers. Which means I go beyond, waaaaaay beyond surface-level facts and get to the heart of what your ideal clients want. I conduct interviews with your past and current clients for killer testimonials and voice of customer data so that I can produce strategic messaging that resonates. So is your website just taking up digital space, or is it a high-functioning member of your sales team?🌟 Need help? Need website strategy? DM me or click START HERE in my bio if you want your website to do more than just look pretty.

How amazing was the first day of quiet in the hous

How amazing was the first day of quiet in the house, getting alllllll the things done on my list?! Who’s with me? 👋 I love my kids and love spending time with them, but I also obsessively love my job. I love working alone, writing, strategizing, brainstorming new business ideas - enjoying the dead silence of the afternoon 🔥 Happy first week of back to school to everyone who’s been waiting for it as much as I have!🎉

Thanks for having me on your podcast @rwarddesign.

Thanks for having me on your podcast @rwarddesign. It was great chatting about strategic website copy for designers✨. Check out the episode - link in stories!

It’s Fridayyyyy 🔥This was such a productive b

It’s Fridayyyyy 🔥This was such a productive but also very long week! I feel like I need another week to recharge…but ok fine..a long weekend will do. 🤩 I’m working on something exciting !!😌 If you are at all familiar with my process - I do these very thorough client interviews for my interior design clients as part of their web copy projects. I hop on zoom with 5 of their clients (one at a time, obvi☺️) so that I can better understand their experience of working with their designer. I ask about what they loved the most, what was the original challenge they faced, who of their competitors did they consider, why they decided to hire their designer, how their life has changed since, etc etc etc The result of these very insightful conversations has always been a report of customer testimonials and other goodies - like the stuff that goes through your clients’ minds. The web copy I produce is informed by these very insights. Buuuut this is the first time, I’m going to be packaging it up and offering it to my client who I’m working with right now😍. I’m excited for my interior design client to see what her clients really think about their experience of working with her! Stuff clients say is pure gold💥 But I need your collective help! I want to provide some guidance around how to leverage these client insights so it’s not just a report sitting on their drive but is helping them improve their business.🧐 So far I’m suggesting to use these audience insights for:
📌testimonials for social media
📌adjust their proposals to proactively address pain points
📌content creation to expand on the biggest client challenges
📌enhance training and team development based on findings
📌portfolio enhancement - paint the transformation the clients have gone through Any other ideas on how designers can use these insights?? Please comment below!

Did you read my recent blog about the seven bigges

Did you read my recent blog about the seven biggest mistakes on interior design websites is what I see ALL THE TIME whenever I write copy for my clients? I'll give you a hint... one of them has to do with listing too many ways of working with you.. like you offer e-design, and VIP day, and designer for a day....and all those cool things. The rest? You can check out my new blog. I'm not just sharing the mistakes, but also PRO tips on how to avoid them! Link in stories.. #newblog #copywriter #copywriting #websitemistakes #interiordesignmistakes #interiordesignwebsite #websitecopywriting #interiordesignmarketing #interiordesignbusiness

Spoiler Alert ✨The next few months are promising

Storytelling is life🔥. When we hear stories, we

Storytelling is life🔥. When we hear stories, we experience all kinds of emotions and feels. And based on these emotions, we make decisions. Did you know that on some MRI tests, different areas of the brain actually light up when you hear a story? Like your heart might start beating harder or your palms might start sweating during the most emotional parts. Because stories transport us to a different time and place where we feel like we're experiencing the events.. Stories engage, connect, immerse, make us feel something, and are more memorable than if you were to just listen to facts and simply a description of something. But sometimes clients tell me they don't have a story - and they are wrong. Everyone has a story. The key is in asking the right questions, digging a little deeper, and framing your “non-story” into a story worth telling - using storytelling techniques.. And other times it’s simply about taking your story and making it a bit more clear, with a bit more story narrative. That’s all. If you need help with your story - let’s hop on a call 👆Go to my bio and click START HERE to schedule a chat.

LOVE LOVE LOVE my amazing clients! Clients who are

"You look really tired, ma'am," the kid behind the

"You look really tired, ma'am," the kid behind the Subway counter said to me last night when I stopped by to grab a sub because I wasn't exhausted and cooking wasn't an option 😐 C'mon now. You don't say that. Especially not to a tired woman🤣 however tired she may look. You know what else you don't say? You don't say these 5 things 🔽 🔽 🔽 on your website. EVER. ❌ "Welcome to my website" - please don't ever say that. It's redundant. When someone lands on your website, they already know it's a website. Instead of wasting valuable space with a generic greeting, use this prime real estate to immediately convey what you offer. ❌ "I'm passionate about interior design" - while it may be true, this statement is so overused and lacks differentiation. Most professionals in a given field are passionate about what they do, so this doesn't set you apart. ❌ "We offer top-notch service" - it's vague and subjective. What does "top-notch" mean? Everyone claims their services are the best, so this doesn't help visitors understand your unique selling proposition. Instead, be specific about what makes your service outstanding. ❌ "Click here" - it's generic and doesn't give visitors a clear indication of what they're clicking on or why they should. Instead, use actionable descriptive text that indicates the value or content behind the link, like "Explore our portfolio". ❌ "We're the best in the business" - that's just tacky. And it lacks evidence to back it up. Instead, showcase customer testimonials or awards that highlight your expertise. Not sure if your website messaging is on point? Grab my web copy audit spot and I'll take an in-depth look at your web copy, followed by a comprehensive report of what needs to be fixed. Go to my bio and click START HERE to set up a chat!

Who’s got a rockstar of a VA?? I need help a few

Who’s got a rockstar of a VA?? I need help a few hours a week - Dubsado support, blog publishing, and other admin stuff! I had an awesome one who is no longer with me and I’m a ‘lil but drowning 😣Send help! ✨In other news, my 16 year old is looking for a part time job so I rewrote his resume yesterday (SIDE FACT: I’m allergic to boring AF standard resumes). They just scream “I’m no different than all of your other 472 applicants, so don’t hire me!” I then coached him to ditch the online application process and apply in person, making a real connection with a human, drove him to 3 different retail locations and he got offered a job 💥ON THE SPOT💥 on the second try, in addition to landing an interview in the other store. All in the span of an hour🤩 Lesson? Tiny messaging tweaks focusing on what matters, formatting for skimming and scanning, and human connection🔥

People don't buy, they choose - that’s one of my

The original plan was to take an entire August off

The original plan was to take an entire August off🤦‍♀️. Shortly after I devised the plan, work piled on and I shifted to taking 3 weeks off to spend time with family at the cottage… That also didn’t happen.🫣 In the end, I had an amazing one week off - mixed in with a bit of work and a couple of meetings while kids were asleep. 😍I got to visit a couple of antique markets, 😍I had a couple of days at the beach, 😍I did a few early morning runs, 😍had movie night with kids every night of the week, 😍registered at a local library near our cottage, and now I’m back at my office while kids are packing to go back for another week. Am I feeling all sorts of guilt not being there the rest of the summer even though I made them a promise? Yep I am. Will it eventually go away? Yep it will. Will they get over it? With a ton of ice cream and Amazon deliveries to make up for MIA-mama, fosho. This is the reality of running your business and going through different seasons of life, growth and changes - not everything goes according to plan. You gotta stay flexible and be willing to adjust, and there will be sacrifices along the way😏. What about you? Anything didn’t go as planned lately?

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