Website Copywriting

For your business

Capture your prospect's attention in 0.05 seconds

That's a very small window of opportunity, in which your target audience will choose to stay on your website or leave. While design and loading speed play a critical role in user experience, your website content has the power to connect, gain trust, showcase credibility and persuade your audience to work with you. “Words are singularly the most powerful force available to humanity.” Not my words, but how accurate.

WHAT MAKES A WEBSITE COPY GREAT?

Whether you are launching a brand new website or looking to revamp an existing one, give your audience an authentic and memorable user experience to get to know your brand by incorporating these elements into your website copy.

Know your audience.
Always start with getting to know your audience, the niche that you serve. Picture your ideal client in your mind, if that helps, and ensure the web copy speaks directly to them.

Benefits over features.
Rather than describing the features of your business, focus on the copy that speaks to how your service will improve their lives, help solve your audience's problems, and why they need it.

Scanning over reading.
Website visitors scan copy, instead of reading word for word. Simplify this experience for your users by using bold headers, familiar words, and short blocks of text.

Optimized for search.
Enable your audience to easily find your website by incorporating relevant keywords, page titles and meta tags.

Compelling value proposition.
Typically written in the form of a header, a unique value proposition to your audience highlights the benefit that you bring to your clients. Make it clear and concise.

Effective lead magnet.
Grow your email list by capturing your visitors' contact information in exchange for free content that you'd send straight to their inbox.

WEBSITE COPY THAT WORKS

Great website design will never make up for poor content. The words on your website have to reflect what your brand stands for, elegantly persuade your audience, navigate them to the information they came for, and win their trust in a matter of seconds. Create clearly articulated, simple and concise web copy to attract the right visitors, boost traffic, and foster longer-term relationships between your brand and your audience.

WORK WITH ME

How It Works

My process is simple, flexible, and as collaborative as you’d like it to be. My goal is to help you grow your business and free up your time.

STRATEGY CALL

We’ll discuss your brand and target audience, define your website needs, the tone and style of writing, which resources to utilize, and logistics.

DRAFT REVIEW

Based on our call, I'll put together an outline for your website's content for your review and approval.

WEBSITE COPY DELIVERY

I will deliver a draft copy to your inbox and you will have an opportunity to revise and provide feedback. The project is final once you are happy with your website copy.

PRICING

A professionally written engaging website copy will utilize principles of persuasion and a strategic use of keywords for search engine optimization. Prices and payment terms vary by industry and topic.

Ready to get started?

Get in touch today to schedule a complimentary 20 minute consultation.

BOOK YOUR CONSULTATION