Discover the potential of your brand story
Every interior design firm has a unique story to tell - an inspired narrative that really connects with clients. Yet, that story can be hard to identify, shape, and communicate clearly. That's exactly what I do! I am your translator, your voice, and your guide to cutting through the noise - helping you define and share your message with crystal-clear precision, drawing in the clients you dream of working with. Because let's face it, when your message resonates, your audience reacts.
WHAT MAKES ME A MESSAGING EXPERT?
Why coffee, of course. Actually, strong coffee is a must but the rest is a blend of compelling writing, in-depth understanding of what makes people buy, an obscene amount of research, and almost two decades in marketing. As a published author and marketer, I have worked for the biggest multinational players like KPMG, Deloitte, Pearson, and OpenText. And in that time, I learned how to win clients over, leverage the psychology of persuasion through copywriting, and put it all in the words that sell.
"I hired Masha to write a bio for me. I needed someone to take all my various skills and background and write with concision. She blew me away! With only a short consultation, she wrote about me like she knew me all my life. Not only that, my bio reads as someone who is approachable but also an expert in my field. She is worth the investment and I will definitely be hiring again in the near future."
Why the name “Content Vertical”?
A couple of reasons.
One. My name is Masha Koyen and if I named my business after me - people would end up calling me MaRsha. I mean, Starbucks has been doing that for years but why add fuel to the fire.
Two. Vertical means niche, specialty. My specialty is content (a.k.a. copy, messaging, words). I am an expert in the content field. I live and breathe content in the form of strategic copywriting for interior designers.
So if you need a killer website copy for your interior design brand - go with the expert that specializes in the field.