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niching down

The Ultimate Hack To Growing Your Interior Design Business: Niching Down

To the right customer, a specialist designer is preferred over a generalist designer. Ensuring your ideal clients choose you over your competition because you are an expert in something they care about is the way to go. Niching down helps you with just that. When you want to bring your interior design projects to life,…
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blogging

Blogging: Do People Read Blogs and does your Interior Design Business Need One?

Yes, and yes. The fact that you’re reading this confirms it. But some interior designers and firms roll their eyes at the thought of making blogging an integral part of their marketing blueprint. Because some think blogging is dead. Is blogging really dead though? Keep reading to find out if you should even bother starting…
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interior design marketing

THIS is the Kind of Marketing you Need in 2022

You know what’s easier than making a first good impression on your prospect? Making a bad one. And your marketing strategy can totally do that. The “one size fits all” marketing trends stopped working a long time ago. Today when everything from food to tech can be personalized, you need to go beyond the bare…
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interior design marketing

The Ultimate Marketing Blueprint for Interior Design Business

Your passion to create beautiful and functional spaces deserves more than just word of mouth strategy for your interior design business. There has never been a better time to market yourself online because the way businesses operate post-pandemic has changed for good. So, instead of treating marketing as another task on your to-do list, see…
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Kelly Wearstler

5 Ways to Differentiate your Interior Design Brand

Want to escape sameness? In a sea of businesses that are all claim to have amazing customer service and guaranteed results, most brands and businesses have a tough time getting noticed. Interior designers included. Coming up with a differentiation strategy is soooo important if you want to stand out from your competitors. Do you Need…
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interior design marketing

Why your Interior Design Business Absolutely Needs Content

Sometimes the world has truths you kind of try to avoid. As an interior designer, one of those truths might just be that in order to market your design business successfully you need to invest time in creating content. I get it. Content is not an easy thing to tackle. It takes time to come…
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Interior design marketing

7 Mistakes Interior Designers Make on their Website that Need Fixing Pronto

One small inconvenience on your interior design website and boom you’ve lost your dream client to your competition. With millions of websites, small businesses and brands competing for attention, you just cannot afford to slip up. If you think you’re nailing it with your interior design website, here are 7 mistakes you might be making…
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Copywriter for interior designers

10 Signs you Need to Hire a Copywriter

Professional copywriter will tap into your brand and find the right words to connect with your audience. Here are 10 signs your business needs it. About a decade ago (or maybe even less) content produced by copywriters was kind of the elephant in the room marketers tried to ignore. It was like that stray cat…
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write great headlines for your blog

Never Write a Bad Headline Again

Here are 5 tips to turn mediocre to attention-grabbing headlines. No matter how good your blog or social post is, it’ll all go to waste if your headline isn’t compelling. Therefore, aim for a strong, head-turning headline that will not only be descriptive enough to let your audience know what your content is about, but…
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content marketing in the eyes of customers

What’s Content Marketing in the Eyes of your Customers?

Content marketing is the new form of marketing. Well, it’s not so much new, but it’s the new norm. It’s what today’s consumers expect from brands, like yours. Here is why your business needs content marketing. As consumers are getting incredibly tech-savvy, connected and informed, majority turn to Google and other search engines to research…
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